Web3 content marketing that drives trust, not hype.
Elevate your project beyond the market cycle with clear narratives that drive adoption, retention, and long-term growth.
Web3 Marketing Services
Whether you’re explaining tokenomics, building community, or attracting investors, your message needs to sound human and persuasive. Steele Marketing helps blockchain and crypto projects translate complex ideas into stories that connect with both curious newcomers and crypto-native audiences.
Marketing Strategy
Break the mold. Get a focused, personalized strategy that fits your project and your users.
Copywriting
Over 15 years of copywriting expertise streamlined with AI technology to create websites, white papers, and investor communications that drive action.
Content Management
Monthly retainers that provide strategy, planning, team management, quality control, and more.
Portfolio Samples
Cointel.io
July 2025
The High Stakes of CBDC Adoption
Crafted for the Cointel.io thrice weekly newsletter this piece explores how CBDCs are becoming a battleground for digital sovereignty and the different approaches nations are taking
April 2024
Blockchain’s Potential to Disrupt OTA Dominance in Travel & Hospitality
An in-depth look into how Blockchain technology possesses significant potential to fundamentally disrupt and transform the travel and hospitality industries in the near future.
Medium
October 2022
WTF is the metaverse?
A somewhat irreverent and candid beginner’s guide to the vast and often confusing Metaverse, written near the height of the trend.
Cointel.io
July 2025
Happiness on the Blockchain
Bhutan integrates Bitcoin into its national strategy not for speculation, but as a tool for
resilience, aligning it with its Gross National Happiness philosophy.
Medium
May 2025
The case for (and against) accepting Stablecoins as a small business
An informative article that explores the advantages and disadvantages of accepting stablecoin payments as a small business. This piece is specifically written for beginners and aims to provide a clear and simple overview of the key benefits and potential drawbacks.
YouTube
May 2022
Why Do People Buy NFTs
An explainer video script created for Exodus Wallet. Based on a blog post written to educate users on NFTs during the peak of consumer interest.
Client Feedback and Reviews
“A rare ability to take highly complex Web3 and blockchain concepts and translate them into clear, engaging language that resonates across audiences.
Writing that bridges the gap between technical accuracy and accessibility.”
MK Dunkley
CMO, Cointel.io
“Her knowledge of the Web3 and blockchain space is impressive, and she quickly picked up additional subject-specific areas such as decentralised and distributed cloud computing.”
Martin Petkov
Head of Content, Cudo
“Alexa is a talented copywriter and a great creative thinker! She is a massive value to any project.”
Wesley Klopper
Chief Strategy Officer, Paragon
Begin Your Journey with Steele Marketing Now
Discover how our transparent pricing and flexible plans make it easy to start growing your brand. Choose a package or request a custom quote to unlock your marketing potential today.